"Hooked: How to Build Habit-Forming Products," Nir Eyal

In "Hooked: How to Build Habit-Forming Products," Nir Eyal explains how to create products that engage and keep users coming back. 

He breaks down the hook model into four steps: trigger, action, reward, and investment. 

By understanding this model and creating products that satisfy customers' needs, companies can create habits and keep users coming back for more. 

The book is a useful guide for entrepreneurs, designers, and marketers who want to understand the science behind habit formation and create products that stick.

What are the top 10 best insights from the book?

1. The hook model: The hook model is the four-step process that makes users form habits: trigger, action, reward, and investment.
2. Triggers: Triggers are cues that prompt action. Internal triggers are emotions, such as frustration or boredom, while external triggers are stimuli, such as notifications or ads.
3. Actions: Actions are the habits that users perform in response to triggers. The key is to make actions as easy and frictionless as possible.
4. Rewards: Rewards are what keeps users coming back. The reward must satisfy the user's needs or desires, such as feeling productive, entertained, or social.
5. Investments: Investments are what keep users coming back in the long term. Investments are small actions users take to make the product better, such as adding friends, customizing settings, or contributing content.
6. The hook cycle: The hook cycle is the repeated cycle of triggers, actions, rewards, and investments that keep users coming back.
7. The power of variability: Variability is the key to keeping users hooked. By changing the rewards, you keep users coming back to see what's next.
8. The importance of emotional triggers: Emotional triggers are the strongest drivers of habit-forming behavior. By tapping into emotions, companies can create habits that stick.
9. The role of habit testing: Habit testing is the process of experimenting with the hook model to see what works and what doesn't. Companies must constantly iterate and refine their products to keep users engaged.
10. The impact of context: Context is the environment in which a habit is formed. Companies must understand their users' contexts and design products that fit seamlessly into their lives.

What kind of people should read this book?

"Hooked: How to Build Habit-Forming Products" by Nir Eyal is a must-read for anyone involved in the creation, design, or marketing of products and services. This includes:

• Entrepreneurs: Entrepreneurs who want to create products that are habit-forming and engage users.
• Product designers: Product designers who want to understand how to create products that are addictive and keep users coming back.
• Product managers: Product managers who want to learn how to keep users engaged with their products and ensure long-term success.
• Marketers: Marketers who want to understand how to create marketing campaigns that engage users and create habits.
• User experience designers: User experience designers who want to create products that are easy to use and addictive.
• Digital product managers: Digital product managers who want to create products that are habit-forming and keep users coming back.
• Tech executives: Tech executives who want to understand how to create products that are habit-forming and have a lasting impact on users.

This book is also suitable for anyone who is interested in the psychology of habits and how they are formed, and how technology and products play a role in shaping user behavior.

In conclusion, "Hooked: How to Build Habit-Forming Products" by Nir Eyal is a valuable resource for anyone involved in creating, designing, or marketing products and services. 

The hook model is a simple and effective way to understand how habits are formed, and how to create products that engage and keep users coming back. 

The book is well-written, with a friendly and accessible tone that makes it easy to understand and apply. Whether you're an entrepreneur, product designer, marketer, or tech executive, this book is sure to inspire and provide practical insights that you can apply in your own work. 

So, if you're looking to create products that stick and have a lasting impact on users, "Hooked" is the book for you.

Fun comments on this book

"This book hooked me from the first chapter!"